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What's Involved in the Transformation to Mass Customization?

Here’s what a typical project involves:

Configurator implementation requires an assessment to understand the business challenges and information needs of Dealers, Sales, Order Administration, Engineering, Materials, Manufacturing and Service as well as those who will maintain/support the system.

  • How do customers, dealers and the sales force think about the product and its configurability; what’s working; what’s not?

  • Quotations—what do they need to look like; how is pricing handled?

  • Sales Orders—how to translate quotations into sales orders?

  • Work Orders—how to translate sales orders into work orders?

  • What’s the business process for requesting new features and options, getting the request approved, engineered, getting cost and pricing data, updating the configurator with the new feature or option?

Configurator implementation often involves transitioning the enterprise away from an “engineer-to-order” or a “mass production” paradigm—it is essential that you create a shared vision of how business will be different with the introduction of a configurator.   

Configurator implementation requires a “make” or “buy” decision with respect to the configurator technology.   Selecting the wrong technology can kill a project’s success.

  • Can an “off-the-shelf” package satisfy your organizations unique needs?

  • What happens if your competitor decides to implement the same “off-the–shelf” system?

  • If you buy an “off-the-shelf” application, what customization or personalization is required?  What integration is required with other applications?

  • If you “make,” it is necessary to develop the requirements, the software, the test and integration plan, etc.

  • Are you concerned about seizing competitive advantage?  If so, a customized system may be your best choice. 

There must be a product rationalization process—deciding “what” and “what not” to offer the marketplace. 

Configurator implementation includes modularizing the product structure (bill of materials) with the features and options to promote internal operating efficiencies and ease information hand-offs; defining configurator rules for allowable configurations 

Developing a process and tools to create the data needed for the configurator system and subsequently added to the configurator

Developing process to maintain and enhance information in the configurator system

In situations where profitability is at issue, a project may include implementing Activity-Based Costing so senior management can truly understand the profitability of individual products and product lines

Testing order configurators through the process

Educating  the organization how to do business differently in this new, mass customization business paradigm

Examining the corporate data model and looking for interface requirements

A full roll-out is necessary to all users of the new system—what is needed to make each category of user successful?

Who can you rely on to help you successfully implement a mission-critical mass customization initiative?

Time after time, the marketing pitch of a well-intended software vendor captures the big sale and then the  company struggles  to realize value (if any) from their investment. 

Sadly, this happens far too often. 

Why is this?  Software vendors are not architects of enterprise-wide mass customization solutions!  Though their claims may be different, they really do not understand enterprise-wide business processes.  Furthermore, they have not worked closely with every department in an organization and every level of management from the shop floor workers to the CEO.  We have.  

It is only by having an in-depth understanding of your business that it is possible to deploy a software application and integrate it into a company whose next phase of growth and development relies on its success with the application.   We can help you with this.

How many businesses succeed “in spite of” and “not because of” an application deemed appropriate to solve a strategic problem? 

Software doesn’t solve problems – it is how you deploy software across the enterprise that solves real problems.

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mass-customization-expert - Key Differentiators

We are management consultants

  • We are independent of any technology solution providers.  We look for the best technology fit based the  client's needs, and do not try to force a specific technology into a client's business

  • We look at problems "holistically" - we are concerned about the problem from the perspective of solving a specific business challenge across the enterprise and even beyond the enterprise to the extended enterprise (Dealer and Customer), not just addressing a departmental problem within a company

  • We are concerned with all dimensions of the problem

    • Business process

    • User interface-inputs & outputs-to the application(s)

    • Integration points with users

    • Integration points with other IT applications

    • Creation, maintenance, and status reporting of data on an ongoing basis

     

  • We integrate (and in most cases, defines) the business process with the technology

  • We define the mission for the technology consultants

We are not technology consultants

  • There is no "one-size-fits-all" technology solution - often vendors tend to represent their solution as "do it all"

  • Technology that may have worked well in one company may be inappropriate for a company in the same business or industry

  • Technology consultants don't do "management consulting" - they provide electronic infrastructure but often know little about the underlying business process or business problem - they rely on firms like ours to assist them

  • They are the builders of roads - they can't tell you where the road should be or what it should look like

  • A technology consultant can tell you what's the best software approach to take given a sound understanding of a business problem, but without that understanding, can't tell you which software approach is appropriate

We have the ability to write about and communicate complex principles across the enterprise

We have a track record helping clients be more successful dealing technology consultants and deploying new applications

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